Tel: +7 727 258 28 21
Email: eurobak@eurobak.kz

 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD



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The EUROBAK Human Resources (HR) Committee unites HR managers and executives from EUROBAK member-companies.


The EUROBAK HR Committee members meet to discuss up-to-date issues, best practices and global trends in Human Resources Management. The Committee also invites guest speakers who update the members on new services and products in the human resources field.


Another important activity of the HR Committee is participation in discussing and reviewing labour-related legislative acts (e.g. the draft Labour Code of Kazakhstan) through meetings and written communication with government officials.


The EUROBAK Human Resources (HR) Committee is one of the most dynamic committees within EUROBAK, who meet up 3-4 times a month.


 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD




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The EUROBAK Tax Committee provides members the possibility to exchange information regarding tax issues and problems they face doing business in Kazakhstan. The Committee addresses the most critical issues faced by the EUROBAK members in the sphere of taxation and works to communicate its concerns / ideas / observations to the relevant authorities and seeks resolution of the issues raised.


The Tax Committee defined their work priorities for 2018-2021 as follows:


Keeping EUROBAK member-companies updated to changes in current tax legislation and the practical development of its implementation; Monitoring situations and applying to the responsible authorities concerning problems faced by EUROBAK member-companies; Facilitating discussions regarding problematic tax matters and the development of problem solving strategies; Proposing and initiating improvements to tax legislation.



 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD



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EUROBAK Marketing & PR Committee brings together marketing and public relations professionals - who are employees of the EUROBAK member-companies. They get together once a month to discuss the latest news and trends in the marketing sphere, listen to presentations of marketing gurus, opinion leaders, advertising, market research companies etc., and of course share their own experiences and interact with collegues. When required the Committee members also discuss legislative initiatives.



 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD



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Technologies driven innovations, big data, cyber security, internet of things, data driven government in public and many other issues are discussed within the committee.



 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD


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We would like to unite producers and distributors of innovative and generic drugs and medical equipment, manufactured locally, within the European Union and the Eurasian Economic Union, professional services providers and law firms on our dialogue platform for discussion of healthcare issues related to the pharmaceutical sector, development of the healthcare system of RK as well as legislative regulation.


Our mission:


To be a reliable partner for Kazakhstan policy makers, regulatory authorities and relevant stakeholders within transparent, inclusive and structured dialogue, with the perspective of the European Union companies that operate in Kazakhstan.


Our goals for 2022:


  • Healthcare framework’s transparency, stability and predictability by providing recommendations to the policy makers and regulatory authorities on policy and law enforcement’s challenges.
  • Contributing to digital healthcare solutions.
  • Providing recommendations to the government authorities to improve the regulatory framework in the sphere of intellectual property rights.
  • Keeping EUROBAK member-companies updated to legislative changes and administrative practices in the sphere of healthcare both in Kazakhstan and the Eurasian Economic Union.
  • Cooperation with relevant stakeholders to improve the Kazakhstan Healthcare ecosystem.


 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD


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Hospitality is the widest represented industry in EUROBAK. The key stakeholders include hotels, travel agencies, tour operators, restaurants, airlines and other service providers.


Travel, Hospitality and MICE (THM) Committee was established in 2017.


In the forthcoming period the Committee aims to:


  • Extend the existing visa free regime, expand it to a 15 day visa free entry and introduce a simplified e-visa procedure following the most successful examples in our region and beyond;

  • Collaborate with Government agencies for an aligned communication strategy as opposed to the current divided and develop a communication line that strikes the attention of the target markets;

  • Promote Kazakhstan’s attractions and develop a communication line promoting Kazakhstan as a tourist friendly country;

  • Emphasize the value MICE tourism can deliver, convince for development and incentives to be expanded to this lucrative part of tourism and allocate financial resources available from the Government;

  • Development of infrastructure, especially at key attractions that lack basic facilities;

  • Provision of focused education by the Government to the service providers and members of the hospitality industry.



 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD


The European Business Association of Kazakhstan, on the initiative of the executive team of the HR Committee and the company, launches the 10th season of the educational project "University of Practical Knowledge in HR".


The main goal of the project is to increase the level of practical knowledge and skills in personnel management of graduates of higher educational institutions. Within the framework of the HR project, the heads of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical application of HR tools and techniques.


The start of the project is scheduled for September 20, 2022 (applications for participation in the project will be accepted from September 1 to September 15, 14:00). Classes will be held every Tuesday from 19.00 to 20.30.



 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD


The European Business Association of Kazakhstan, on the initiative of the Marketing and Public Relations executive team, is launching the 8th season of the educational project "University of Practical Knowledge in Marketing and PR" this year.


The main goal of the project is to increase the level of practical knowledge and skills in these areas of graduates of higher educational institutions. Within the framework of the project, the heads of Marketing and PR departments of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical part: real cases, tasks, interactive games, recommendations, best practices from the international and Kazakhstani markets.


The project is scheduled to start on September 22, 2022 (applications for participation in the project will be accepted until September 15, 14.00).


Some of the lectures will be held offline, some online (recordings are not provided), the exact schedule will be provided on September 16.


Criteria for the selection of project participants:


  • 3-4 year and Master's students who are interested in career development in the field of Marketing & PR;

  • Knowledge of English at least Intermediate level;

  • The first 80 applications for each of the projects will be approved for participation.

  • Participation in projects is absolutely free for students.


After the end of the project, students who attended at least 9 lectures and successfully passed the final test will be issued certificates of completion of the course "University of Practical Knowledge in Marketing and PR EUROBAK".


Information about students who have demonstrated excellent results will be sent to HR specialists of companies that are part of EUROBAK. The most active and talented students will have the opportunity to complete an internship (with the possibility of further employment) in international partner companies of the project.





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EUROBAK FMCG Committee has been created as a response to challenges facing the companies producing and selling consumer goods. The Executive team is composed of the representatives of local producers, importers as well as legal consultants, thus covering all aspects of FMCG sector.


The following priorities for 2018-2020 have been identified by the Executive team based on their experience and feed-back from EUROBAK member-companies:

  • Extended Producers Responsibility

  • IP rights

  • Technical Regulation on Chemical Products

  • Advertising of foods high in salt/sugar

  • New Government stakeholders

  • Parallel import



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EUROBAK Committees are the special meetings of business community representatives divided by fields of interests. Now EUROBAK has 7 committees: 
  • ➢ Digital
  • ➢ Policy & Corporate Affairs
  • ➢ Tax
  • ➢ HR
  • ➢ Marketing & PR
  • ➢ FMCG
  • ➢ Travel, Hospitality & MICE
These committees gave the opportunity to discuss the latest news in the industry, to identify problem issues and to develop solutions. 
 
 

HR Committee


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The EUROBAK Human Resources (HR) Committee unites HR managers and executives from EUROBAK member-companies.


The EUROBAK HR Committee members meet to discuss up-to-date issues, best practices and global trends in Human Resources Management. The Committee also invites guest speakers who update the members on new services and products in the human resources field.


Another important activity of the HR Committee is participation in discussing and reviewing labour-related legislative acts (e.g. the draft Labour Code of Kazakhstan) through meetings and written communication with government officials.


The EUROBAK Human Resources (HR) Committee is one of the most dynamic committees within EUROBAK, who meet up 3-4 times a month.

Tax Committee


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The EUROBAK Tax Committee provides members the possibility to exchange information regarding tax issues and problems they face doing business in Kazakhstan. The Committee addresses the most critical issues faced by the EUROBAK members in the sphere of taxation and works to communicate its concerns / ideas / observations to the relevant authorities and seeks resolution of the issues raised.


The Tax Committee defined their work priorities for 2018-2021 as follows:


Keeping EUROBAK member-companies updated to changes in current tax legislation and the practical development of its implementation; Monitoring situations and applying to the responsible authorities concerning problems faced by EUROBAK member-companies; Facilitating discussions regarding problematic tax matters and the development of problem solving strategies; Proposing and initiating improvements to tax legislation.

Marketing & PR Committee


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EUROBAK Marketing & PR Committee brings together marketing and public relations professionals - who are employees of the EUROBAK member-companies. They get together once a month to discuss the latest news and trends in the marketing sphere, listen to presentations of marketing gurus, opinion leaders, advertising, market research companies etc., and of course share their own experiences and interact with collegues. When required the Committee members also discuss legislative initiatives.

Digital Committee


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Technologies driven innovations, big data, cyber security, internet of things, data driven government in public and many other issues are discussed within the committee.

Healthcare Committee


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We would like to unite producers and distributors of innovative and generic drugs and medical equipment, manufactured locally, within the European Union and the Eurasian Economic Union, professional services providers and law firms on our dialogue platform for discussion of healthcare issues related to the pharmaceutical sector, development of the healthcare system of RK as well as legislative regulation.


Our mission:


To be a reliable partner for Kazakhstan policy makers, regulatory authorities and relevant stakeholders within transparent, inclusive and structured dialogue, with the perspective of the European Union companies that operate in Kazakhstan.


Our goals for 2022:


  • Healthcare framework’s transparency, stability and predictability by providing recommendations to the policy makers and regulatory authorities on policy and law enforcement’s challenges.
  • Contributing to digital healthcare solutions.
  • Providing recommendations to the government authorities to improve the regulatory framework in the sphere of intellectual property rights.
  • Keeping EUROBAK member-companies updated to legislative changes and administrative practices in the sphere of healthcare both in Kazakhstan and the Eurasian Economic Union.
  • Cooperation with relevant stakeholders to improve the Kazakhstan Healthcare ecosystem.

Travel, Hospitality & MICE Committee


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Hospitality is the widest represented industry in EUROBAK. The key stakeholders include hotels, travel agencies, tour operators, restaurants, airlines and other service providers.


Travel, Hospitality and MICE (THM) Committee was established in 2017.


In the forthcoming period the Committee aims to:


  • Extend the existing visa free regime, expand it to a 15 day visa free entry and introduce a simplified e-visa procedure following the most successful examples in our region and beyond;

  • Collaborate with Government agencies for an aligned communication strategy as opposed to the current divided and develop a communication line that strikes the attention of the target markets;

  • Promote Kazakhstan’s attractions and develop a communication line promoting Kazakhstan as a tourist friendly country;

  • Emphasize the value MICE tourism can deliver, convince for development and incentives to be expanded to this lucrative part of tourism and allocate financial resources available from the Government;

  • Development of infrastructure, especially at key attractions that lack basic facilities;

  • Provision of focused education by the Government to the service providers and members of the hospitality industry.

EUROBAK HR University


The European Business Association of Kazakhstan, on the initiative of the executive team of the HR Committee and the company, launches the 10th season of the educational project "University of Practical Knowledge in HR".


The main goal of the project is to increase the level of practical knowledge and skills in personnel management of graduates of higher educational institutions. Within the framework of the HR project, the heads of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical application of HR tools and techniques.


The start of the project is scheduled for September 20, 2022 (applications for participation in the project will be accepted from September 1 to September 15, 14:00). Classes will be held every Tuesday from 19.00 to 20.30.

EUROBAK Marketing & PR University of Practical Knowledge


The European Business Association of Kazakhstan, on the initiative of the Marketing and Public Relations executive team, is launching the 8th season of the educational project "University of Practical Knowledge in Marketing and PR" this year.


The main goal of the project is to increase the level of practical knowledge and skills in these areas of graduates of higher educational institutions. Within the framework of the project, the heads of Marketing and PR departments of large international and Kazakhstani companies will conduct a series of practical classes with students of the 3rd-4th year of Almaty universities. During the classes, the emphasis will be directed directly to the practical part: real cases, tasks, interactive games, recommendations, best practices from the international and Kazakhstani markets.


The project is scheduled to start on September 22, 2022 (applications for participation in the project will be accepted until September 15, 14.00).


Some of the lectures will be held offline, some online (recordings are not provided), the exact schedule will be provided on September 16.


Criteria for the selection of project participants:


  • 3-4 year and Master's students who are interested in career development in the field of Marketing & PR;

  • Knowledge of English at least Intermediate level;

  • The first 80 applications for each of the projects will be approved for participation.

  • Participation in projects is absolutely free for students.


After the end of the project, students who attended at least 9 lectures and successfully passed the final test will be issued certificates of completion of the course "University of Practical Knowledge in Marketing and PR EUROBAK".


Information about students who have demonstrated excellent results will be sent to HR specialists of companies that are part of EUROBAK. The most active and talented students will have the opportunity to complete an internship (with the possibility of further employment) in international partner companies of the project.

FMCG Committee


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EUROBAK FMCG Committee has been created as a response to challenges facing the companies producing and selling consumer goods. The Executive team is composed of the representatives of local producers, importers as well as legal consultants, thus covering all aspects of FMCG sector.


The following priorities for 2018-2020 have been identified by the Executive team based on their experience and feed-back from EUROBAK member-companies:

  • Extended Producers Responsibility

  • IP rights

  • Technical Regulation on Chemical Products

  • Advertising of foods high in salt/sugar

  • New Government stakeholders

  • Parallel import

Executive team


 
Dinara Tanasheva 
Chairperson of HR Committee 
Ernst & Young Kazakhstan / Partner, Tax & Law Services Leader for Kazakhstan and Central Asia
 
Altynay Tezekova
Deputy Chairperson / EUROBAK HR Committee  
Philip Morris Kazakhstan / Director People & Culture
 
Bogdan Stetsyura
Deputy Chairperson / EUROBAK HR Committee  
Inditex Kazakhstan / HR Director
  Anastassiya Karyzhenskaya  
Deputy Chairperson / EUROBAK HR Committee  
STADA / HRD

Executive team


Elena Khegay
Deputy Chairperson / EUROBAK FMCG Committee
Baker Tilly Qazaqstan / Director of accounting and tax consulting
   
Alima Issembayeva
Deputy Chairperson / EUROBAK FMCG Committee 
Coca-Cola Icecek Kazakhstan / Public Affairs Communications Director
 
 
   
Alexandr Mendybayev
Deputy Chairperson / EUROBAK FMCG Committee
METRO Cash and Carry / Deputy General Director / Head of Legal, Compliance, Government relations and Data protection
 
   
  Nina Neboga
Deputy Chairperson / EUROBAK FMCG Committee
Pernod Ricard Kazakhstan / Head of Legal
   
  Elvira Akhmetova
Deputy Chairperson / EUROBAK FMCG Committee
Ferrero Kazakhstan / Legal Council
   
  Elvira Madiyarova 
Deputy Chairperson / EUROBAK FMCG Committee
Retail Group Kazakhstan (Inditex) / Legal Counsel

Executive team


 
Doniyorbek Zulunov
Co-Chairperson / EUROBAK Tax Committee
Partner / EY Kazakhstan
 
Lolita Zakirova
Co-Chairperson / EUROBAK Tax Committee
Chief Accountant / Imperial Tobacco Kazakhstan LLP
 
Vyacheslav Sosnovskiy
Co-Chairperson / EUROBAK Tax Committee
Partner, Tax & Legal / KPMG in Kazakhstan and Central Asia

Executive team


 
Kanat Sarsekeyev
EUROBAK Digital Committee
Manager, IT Risk and Assurance, EY
 
Saken Zhumashev
EUROBAK Digital Committee
Managing Partner, KPMG in Kazakhstan and Central Asia
 
Dmitriy Ivanov
EUROBAK Digital Committee
Manager of IT Department, Metro Cash & Carry

Executive team


 
Arminas Macevicius
Co-Chairperson / EUROBAK Healthcare Committee
STADA / General Director
 
Remigijus Narauskas
Co-Chairperson / EUROBAK Healthcare Committee
Gedeon Richter KZ / General Director
 
Svetlana Ceban
Co-Chairperson / EUROBAK Healthcare Committee
EY / Associate Partner
 
Aigul Muratalina
Deputy Chairperson / EUROBAK Healthcare Committee
Takeda/ Market Access & Public Affairs Head
 
Aliya Zhumekenova
Deputy Chairperson / EUROBAK Healthcare Committee
GRATA International / Counsel

Executive team


 
Ibrahim Canliel
Chairperson / EUROBAK Travel, Hospitality & MICE Committee EUROBAK Board Member / CFO, Air Astana

Ibrahim Canliel works for Air Astana as Chief Financial Officer and has been with the company since its early stages in 2003. He started his career initially in tourism in Turkey during the 90s and he joined the aviation world with KLM Royal Dutch Airlines in 1998; briefly in the Gulf and consequently in Kazakhstan for Central Asia. For the past 15 years, Ibrahim managed different business units in commercial and finance. Ibrahim was a EUROBAK board member during the earlier days from 2005 to 2007, and this year he continued his membership. He holds a bachelor degree in Economics from the Marmara University and MBA at Bosphorus University. Ibrahim is married and has two daughters

Information for students wishing to participate in the project


Criteria for the selection of project participants:


  • 3-4 year and Master's degree students who are interested in career development in the field of HR;
  • Knowledge of English at least Intermediate level;
  • The first 80 applications for each of the projects will be approved for participation (HR, Marketing & PR).

The procedure for selecting project participants:


  • It is necessary to fill out the registration form before __.__.____ __:__ .
  • The final list of project participants will be published __.__.____ __:__ on the EUROBAK website.Confirmation will be sent to all registered students by e-mail, as well as additional information indicating the speakers and topics of each lesson.

Contact information:


Olga Malikova


eurobak@eurobak.kz


tel. +7 747 222 9363


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